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Facebook:Lo Mejor de Marketing ViralUnknownnoreply@blogger.comBlogger2338125tag:blogger.com,1999:blog-1773500794774167865.post-3583928653633094442011-06-27T08:53:00.000-07:002011-06-27T08:53:43.691-07:00Gran Prix Titanium and Integrated Lions Cannes 2011<iframe width="560" height="349" src="http://www.youtube.com/embed/IwwTK3EQ39Y" frameborder="0" allowfullscreen></iframe>Jury Explain why the priceUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-76450842117895529722011-06-25T09:03:00.000-07:002011-06-25T09:03:23.601-07:00Kwixo Nude advertising 2011 Tv spot<iframe width="560" height="349" src="http://www.youtube.com/embed/YzEt4eO6mDA" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-70497679837073545542011-06-25T08:58:00.000-07:002011-06-25T08:58:13.972-07:00Freebox Révolution 2011 Tv spot<iframe width="560" height="349" src="http://www.youtube.com/embed/Ma7V7AjHqPQ" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-58591595204451899462011-06-25T08:53:00.000-07:002011-06-25T08:53:57.671-07:00Renault Z.E.The electric Life Tv 2011 Commercial<iframe width="560" height="349" src="http://www.youtube.com/embed/qKg-LPOXIMs" frameborder="0" allowfullscreen></iframe>Renault Z.E. brand new TV advertising campaign - The electric lifeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-23723147498313096952011-06-23T06:38:00.000-07:002011-06-23T06:38:11.395-07:00Cannes Lions 2011 BBDO Seminar Video Multicampaign<iframe width="560" height="349" src="http://www.youtube.com/embed/dMtaNcRCWck" frameborder="0" allowfullscreen></iframe>BBDO, Microsoft and OTX have joined forces for a proprietary study of multi-platform campaigns leveraging both creativity and technology to identify a ground-breaking framework for marketing success. Here they explain the results.Speakers: Simon Bond, Chief Marketing Officer - BBDO Worldwide<br />
Marc Bresseel, Vice-President, Global Marketing - Microsoft AdvertisingUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-4793373917551802862011-06-23T06:34:00.000-07:002011-06-23T06:34:29.542-07:00AT&T Cloud Info Viral Spot 2011<iframe width="560" height="349" src="http://www.youtube.com/embed/72pa3AwaAeE" frameborder="0" allowfullscreen></iframe>what does cloud means in technology business?Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-62799949831786588482011-06-23T06:29:00.000-07:002011-06-23T06:29:07.203-07:00Coca Cola Rush Hour Cinema Ambience 2011<iframe width="425" height="349" src="http://www.youtube.com/embed/-chZLn8WDaE" frameborder="0" allowfullscreen></iframe>by Oglivy BogotaUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-33357209547422822322011-06-23T06:24:00.000-07:002011-06-23T06:24:10.384-07:00SMINT Happy meter TV Spot 2011<iframe width="560" height="349" src="http://www.youtube.com/embed/erEbc72mhOg" frameborder="0" allowfullscreen></iframe>by draft FCB SpainUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-52340424330449364072011-06-23T06:21:00.003-07:002011-06-23T06:21:22.966-07:00FIAT BRAVO 2012 tV LAUNCH COMMERCIAL<iframe width="425" height="349" src="http://www.youtube.com/embed/KWWkIV1_iRs" frameborder="0" allowfullscreen></iframe>FIAT BRAVO TV SPOT LAUNCHED IN BRAZILUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-37520057702301229202011-06-22T14:17:00.001-07:002011-06-22T14:17:33.887-07:00Cannes Lion 2011 Outdoor Winner<iframe width="640" height="390" src="http://www.youtube.com/embed/tv95c1rVqFE" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-48460710639457732862011-06-22T12:36:00.000-07:002011-06-22T12:36:27.282-07:00Cannes Lions 2011 Media Gran Prix Winner<iframe width="425" height="349" src="http://www.youtube.com/embed/l_cPZIjZRnc" frameborder="0" allowfullscreen></iframe><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-aqZKWgSYBO4/TgJDUubnsYI/AAAAAAAAAC0/iEXFagrog9k/s1600/cannes2011%2Bmedia.png" imageanchor="1" style="clear:left; float:left;margin-right:1em; margin-bottom:1em"><img border="0" height="186" width="320" src="http://2.bp.blogspot.com/-aqZKWgSYBO4/TgJDUubnsYI/AAAAAAAAAC0/iEXFagrog9k/s320/cannes2011%2Bmedia.png" /></a></div><br />
The Winner of the Gran Prix in Cannes Media Lions <br />
OMEPLUS SUBWAY VIRTUAL STORE<br />
Type of Entry: Use of Media<br />
Category: Best Use of Outdoor<br />
Title: HOMEPLUS SUBWAY VIRTUAL STORE<br />
Advertiser/Client: TESCO<br />
Product/Service: RETAIL<br />
Entrant Company: CHEIL WORLDWIDE Seoul, KOREA<br />
Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA<br />
Creative Credits<br />
Name Company Position<br />
Joungrack Lee CHEIL Executive Creative Director<br />
Youna Chung CHEIL Art Director<br />
Youbin Bang CHEIL Art Director<br />
Yeonjoo Lee CHEIL Art Director<br />
Misu Yi CHEIL Copywriter<br />
SKYTEAM Photographer<br />
Sungmin Jee Illustrator<br />
Joowon Han CHEIL Account Manager<br />
Youna Chung CHEIL Creative Director<br />
MOON & SUN Computer Graphic<br />
Results and Effectiveness:<br />
People could encounter TESCO HOMEPLUS wherever they go without having to visit the actual store. It was an efficient way to shop so people could enjoy their free time. After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online HOMEPLUS mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, HOMEPLUS is No.1 in the on-line market and is a very close 2nd offline.<br />
Creative Execution:<br />
Let the store come to the people! We created virtual stores in subway stations hoping to blend into people's everyday lives. Our first attempt was at busy subway stations in rush hours. Although virtual, the displays were exactly the same as actual stores – this included the merchandising. Only one thing is different, you use smart phones to shop! Scan the QR code with your phone, and the product automatically lands in your on-line cart! When the online purchase is done, it will be delivered to your door right after you get home.<br />
Insights, Strategy and the Idea:<br />
South Korea is a unique market. Even the most powerful global corporations tend to fail miserably in the Korean market. Walmart and Carrefour had to pack up their bags and leave. On the contrary, TESCO has been evolving itself, adjusting to the local market. It even changed the name itself, from TESCO to HOMEPLUS! And at last, it grew to the rank of No. 2 in Korea! But TESCO had to overcome one obstacle - fewer stores compared to the number one company, E-mart. Could we become No. 1 without increasing the number of stores? We conducted an in-depth study into Koreans once more. Korean are the 2nd most hard-working people in the world! For them, grocery shopping once a week is a dreaded task. So we decided to approach these busy and tired people.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-18798650309746644792011-06-22T06:04:00.001-07:002011-06-22T06:05:00.505-07:00Cannes Lions 2011 Naked Seminar Clip<iframe width="560" height="349" src="http://www.youtube.com/embed/VjflR9Yvq04" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-42916778498547253782011-06-22T06:00:00.000-07:002011-06-22T06:00:36.877-07:00PHD Seminar in Cannes 2011<iframe width="560" height="349" src="http://www.youtube.com/embed/1tc4vyVZiKI" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-28603097625038375632011-06-22T05:29:00.000-07:002011-06-22T05:29:39.046-07:00OMD the most winning agency in Cannes 2011<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-hFbAKLfQnkA/TgHgErXM4sI/AAAAAAAAACo/fDyc-CQvQgU/s1600/cannes.jpg" imageanchor="1" style="clear:left; float:left;margin-right:1em; margin-bottom:1em"><img border="0" height="233" width="217" src="http://2.bp.blogspot.com/-hFbAKLfQnkA/TgHgErXM4sI/AAAAAAAAACo/fDyc-CQvQgU/s320/cannes.jpg" /></a></div><br />
<br />
Cannes, France, June 21, 2011 <br />
– Omnicom Media Group agency OMD today captured a total of six Media Lions awards both as the submitting agency and as the credited media agency, at the Cannes Lions International Festival of Creativity, making it the most winning media network at the 2011 Festival.<br />
<br />
Manning Gottlieb OMD, London, took the Gold Lion in the Best Use of Branded Content category for its “GT Academy” for Nissan and Sony PlayStation®.<br />
<br />
Additionally, the network took five Bronze Lions for the following categories and campaigns:<br />
<br />
∙ Fast Moving Consumer Goods: OMD UK, “Rainy Days” for Walkers, PepsiCo.<br />
<br />
∙ Corporate Image & Information: OMD Sydney, “One Laptop Per Child” for Telstra. <br />
<br />
∙ Charities, Public Health & Safety, Public Awareness Messages: OMD Dominican Republic, Santo Domingo, “I Swim with Marcos” for the United Nations Poverty Awareness campaign.<br />
<br />
∙ Best Use of Sponsorship: OMD New York, “Changing the Game” for Doritos (submitted by Goodby Silverstein & Partners, San Francisco).<br />
<br />
∙ Best Consumer Engagement: OMD Puerto Rico, “Heart of Puerto Rico” for Gatorade, PepsiCo (submitted by JWT San Juan). <br />
<br />
“This would be an impressive showing in any year,” said Mainardo de Nardis, CEO of OMD Worldwide. “Considering the 34 percent increase in the number of media entries this year, we are doubly proud of the recognition, the work that earned it, and the people who made it happen.”Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-30227445477391858042011-06-20T04:52:00.001-07:002011-06-20T04:52:55.575-07:00AskMe Naked Man Tv Spot 2011<iframe width="425" height="349" src="http://www.youtube.com/embed/hhkNCCo2-oc" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-56977052361034292052011-06-17T14:12:00.000-07:002011-06-17T14:12:32.268-07:00ATTACK THE BLOCK Official Trailer<iframe width="560" height="349" src="http://www.youtube.com/embed/m0ntk1o4V3k" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-88057591519125338952011-06-17T10:56:00.000-07:002011-06-17T10:56:42.507-07:00Cannes 2011Fixing Advertising's Talent Crisis Viral Video 2011<iframe width="560" height="349" src="http://www.youtube.com/embed/hCLy_xxw86Y" frameborder="0" allowfullscreen></iframe>In Cannes June 23 Arnold Worldwide presents Fixing Advertising Talent CrisisUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-19620344078000366982011-06-17T09:21:00.000-07:002011-06-17T09:21:27.062-07:00At&T Mouse Tramp 2011 Tv Spot So real<iframe width="560" height="349" src="http://www.youtube.com/embed/ZebEuyR58Wo" frameborder="0" allowfullscreen></iframe>So real it's almost unreal another campaign from AT&TUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-68866697076392428652011-06-17T09:18:00.000-07:002011-06-17T09:18:05.854-07:00HP Elite Book 2011 Tv Spot Canon Design<iframe width="560" height="349" src="http://www.youtube.com/embed/Ls2o5v16i0Y" frameborder="0" allowfullscreen></iframe>Short commercial to promote the HP EliteBook Mobile Workstations and Z workstations main case study.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-43473295035330024342011-06-17T05:58:00.000-07:002011-06-17T05:58:24.459-07:00La Poste Mobile Mission No.1 All in 2011 Tv Spot<iframe width="560" height="349" src="http://www.youtube.com/embed/QDe-Z8UY7wM" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-70408799724228076882011-06-17T05:54:00.000-07:002011-06-17T05:54:00.936-07:00Axe 2012 The End of The World Noahs Ark 2011TVspot<iframe width="425" height="349" src="http://www.youtube.com/embed/PO_NFcL6zVA" frameborder="0" allowfullscreen></iframe>Axe Commercial 2011 End of the WorldUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-27020637296795033622011-06-16T10:29:00.000-07:002011-06-16T10:29:38.101-07:00Samsung Galaxy Invisible Tablet 2011 Tv Spot<iframe width="560" height="349" src="http://www.youtube.com/embed/I_t_Xy8UFLw" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-54419681371891339232011-06-16T10:23:00.000-07:002011-06-16T10:23:15.492-07:00Moneyball Official Trailer 2011 directed by Bennet Miller<iframe width="560" height="349" src="http://www.youtube.com/embed/D1R-LwHbld4" frameborder="0" allowfullscreen></iframe>Columbia Pictures presents Moneyball directed by Bennett Miller. The screenplay is by Steven Zaillian and Aaron Sorkin, from a story by Stan Chervin, based on the book by Michael Lewis. The film is produced by Michael De Luca, Rachael Horovitz, and Scott Rudin.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-54923783892733452402011-06-16T05:24:00.000-07:002011-06-16T05:24:27.907-07:00Impulse An unbreakable attraction<iframe width="560" height="349" src="http://www.youtube.com/embed/B4q0wj2YMTQ" frameborder="0" allowfullscreen></iframe>Creative Agency Ponce Buenos Aires directed by Lance Acord a well done Spot by ImpulseUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-1773500794774167865.post-41875061837603550312011-06-16T05:14:00.000-07:002011-06-16T05:14:49.501-07:00MoMa You Can see what i see NY Tv Commercial<iframe width="560" height="349" src="http://www.youtube.com/embed/TGBVHsU65gY" frameborder="0" allowfullscreen></iframe>The Museum of Modern Art (MOMA) you can see what i see made by Taxi Agency directed by Azazel JacobUnknownnoreply@blogger.com0