Thursday, June 23, 2011

Cannes Lions 2011 BBDO Seminar Video Multicampaign

BBDO, Microsoft and OTX have joined forces for a proprietary study of multi-platform campaigns leveraging both creativity and technology to identify a ground-breaking framework for marketing success. Here they explain the results.Speakers: Simon Bond, Chief Marketing Officer - BBDO Worldwide
Marc Bresseel, Vice-President, Global Marketing - Microsoft Advertising

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