Wednesday, June 22, 2011
OMD the most winning agency in Cannes 2011
Cannes, France, June 21, 2011
– Omnicom Media Group agency OMD today captured a total of six Media Lions awards both as the submitting agency and as the credited media agency, at the Cannes Lions International Festival of Creativity, making it the most winning media network at the 2011 Festival.
Manning Gottlieb OMD, London, took the Gold Lion in the Best Use of Branded Content category for its “GT Academy” for Nissan and Sony PlayStation®.
Additionally, the network took five Bronze Lions for the following categories and campaigns:
∙ Fast Moving Consumer Goods: OMD UK, “Rainy Days” for Walkers, PepsiCo.
∙ Corporate Image & Information: OMD Sydney, “One Laptop Per Child” for Telstra.
∙ Charities, Public Health & Safety, Public Awareness Messages: OMD Dominican Republic, Santo Domingo, “I Swim with Marcos” for the United Nations Poverty Awareness campaign.
∙ Best Use of Sponsorship: OMD New York, “Changing the Game” for Doritos (submitted by Goodby Silverstein & Partners, San Francisco).
∙ Best Consumer Engagement: OMD Puerto Rico, “Heart of Puerto Rico” for Gatorade, PepsiCo (submitted by JWT San Juan).
“This would be an impressive showing in any year,” said Mainardo de Nardis, CEO of OMD Worldwide. “Considering the 34 percent increase in the number of media entries this year, we are doubly proud of the recognition, the work that earned it, and the people who made it happen.”
Posted by Best Viral and Digital Advertising at Wednesday, June 22, 2011